Video game designer Ubisoft has a strong fan base of PC gamers in a world that is leaning towards console and mobile gaming. That fan base is feeling pretty grumpy these days after the company announced an innovative digital rights management system that requires constant access to online Ubisoft servers.
The new system has some benefits: unlimited game installations, no CD/DVD required, and online game saves. The draw backs are unfortunately dramatic: the system requires a Ubisoft account (for server-side game saves and authentication) as well as consistent Internet access. The games can't be transferred to another user.
A FAQ issued from the company implies an expectation that all users have Internet access all the time. But I know that I like playing games on vacation, in the air and in other places where I am typically not online. In fact, playing PC games is one way I make up for a lack of Internet access. More importantly, many users contend with metered access, meaning that they'll be paying extra for the ability to play.
Video game piracy has been a long-time issue for the industry and we have seen more and more restrictions put in place to deal with it. Ubisoft is making a bold move with the new system and it's not, right out of the starting gate, garnering positive comments from gamers. Time will tell if they can keep a hold on long-time fans.